Ultimate Health Medical Clinic
Digital Marketing | Social Media | SEO | Newsletter | Branding | Google My Business | Web Design Consulting
Ultimate Health Medical Clinic (UHMC) is an established and trusted wellness center in Denver.
Goals
To grow the existing and trusted chiropractic brand into a more diverse and sought-after integrative medical clinic with multiple functional medicine offerings, while leveraging the tenure and respect of the doctors. To increase their exposure within their primary service area while also transitioning to a new set of services.
Tactics
Created a weekly posting strategy for social media that highlights the clinic’s various services and targets their ideal client (patient).
Develop an aesthetic-driven social media strategy with branded quotes, patient testimonials, and a strong video strategy.
Created and put in place brand guidelines.
Created a monthly content calendar, blog schedule, on-page SEO updates, and off-page SEO work including active backlinking, and more.
Created weekly postings on Google My Business (GMB).
Crafted a monthly newsletter (and ongoing distribution list) as an additional touchpoint to share the clinic’s new offerings and specials, as well as serve as a reminder to schedule appointments or add-ons with high-level calls to action.
Results
UHMC’s social media outperforms local competitors and continues to drive patient leads. Google My Business traffic has more than doubled over a quarter period resulting in 35,000 views, and organic web traffic has more than quadrupled thanks to a strong emphasis on keyword ranking and an SEO-friendly blog, along with 3000+ authoritative backlinks, over at 15,000% increase from when project was started.