The Finger Companies

Social Media | SEO Web Copy | SEO Blogs | Copywriting

The Finger Companies is one of Houston’s most established multi-family apartment companies with more than 65 properties throughout the Houston area.

Goals
To run various Finger Company brands’ social media channels with a unique and localized voice and create effective SEO content in order to help grow brand awareness, increase the number of apartment leases, and overall customer retention.

Tactics
Wrote evergreen and searchable content that would help each apartment community rank better for relevant search words.

On-site monthly visits to create content that was relevant to each unique brand and help showcase an authentic and coveted community that social media users wanted to live in.

Highlighted the perks of living at the apartments, the appeal of surrounding businesses (i.e. bars, events, restaurants, shopping), as well as giving the brand a personality and showcasing the amazing team that worked there.

Created a tracking system to monitor leads, which proved to be a much more cost-effective way of generating new leasing leads, compared to the practice of paying apartment locators and realtors.

Targeted companies and medical schools that were actively relocating people to the Houston area.

Results
Increased resident retention and secured new leases. Two years later, the evergreen SEO blog posts continue to draw more than 1,000 organic web hits a month. Social Media turned into a major lead generator for the company, outpacing and replacing the more expensive but most common “lease agent commission” scenario.  We not only cut operating costs for the company but increased brand loyalty by offering small discounts for tenants who found apartments through social media.