Castle Rock Autoplex

Digital Marketing | Social Media | Community Involvement | Influencer Partnerships | NHL & NFL Athlete Endorsements

Castle Rock Autoplex continues to be one of the leading automotive groups in not only Colorado but the nation. The bar is set high for this client and the landscape is always evolving.

Goals
To create a recognizable, trusted, and consistent automotive brand in the major Denver suburb of Castle Rock. Under new ownership, it was imperative to reintroduce the brand to the local community in a mutually beneficial way that not only resulted in increased sales but also fostered brand trust and loyalty. 

Tactics
Community involvement across first responders, local high schools, local charities, and organizations by sponsoring events or creating
donation-driven monthly or season-long promotions.

Write press releases and work with local media, as well as local automotive-centric groups inviting them on-site to see the dealerships firsthand.

Maintain the website updated and ensure digital marketing is consistent across the brand.

Influencer and athlete outreach to introduce new products and services.

Engaged and current social media video strategy.

Jayme has also served as an on-camera personality, helping create timely videos for monthly promotions.

Results
Sales, brand awareness, and lead generation have all increased during this ongoing partnership. Jayme was able to highlight the dealership's huge commitment to community involvement with more than $185,000 worth of local donations and sponsorships in 2021 alone. Social Media continues to drive leads on a regular basis, and fans of the national car brands are engaging with the local dealership online, creating retention in both sales and service appointments.

“Our company has worked with Jayme for over a year, and we are so glad we found her. She has helped guide us in the world of social media, increased our following, helped us with charitable donations, and even opened up her network to help us land strategic athlete partnerships. She has come up with tons of ideas to increase our visibility and helped bring some of our ideas to life. I would highly recommend Jayme for your social media and digital marketing needs.”
— Parm Dosanjh
General Sales Manager